Director, University Brand Marketing

Job Title: Director, University Brand Marketing Location: Kennesaw, Georgia Regular/Temporary: Regular Full/Part Time: Full-Time Job ID: 289369 About Us Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students to become thought leaders, lifelong learners, and informed global citizens. Our entrepreneurial spirit, high-impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university's vibrant culture, career opportunities, rich benefits, and [values](https://www.kennesaw.edu/president/strategic-plan/index.php) of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the [University System of Georgia](https://www.usg.edu/). We are searching for talented people to join Kennesaw State University in our [vision](https://www.kennesaw.edu/president/strategic-plan/index.php). Come [Take Flight](https://www.kennesaw.edu/president/strategic-plan/index.php) at KSU! Location Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144. Our Marietta campus is located at 1100 South Marietta Parkway, Marietta, GA 30060. Job Summary Oversees the creation and implementation of the university's brand strategy to shape public perception and strengthen awareness, loyalty, and engagement with the KSU brand. Directs brand positioning, advertising, and marketing initiatives in alignment with institutional objectives. Collaborates with departments to ensure unified and consistent messaging across all communication channels. Responsibilities *KEY RESPONSIBILITIES:* 1. Creates and carries out a brand strategy that reflects the university¿s mission, vision, and values 2. Maintains, commercializes, and updates the university¿s visual and verbal identity to ensure consistent branding across all platforms 3. Helps shape the university¿s story to strengthen its reputation and connect with students, parents, faculty, staff, alumni, donors, business partners, and the public 4. Leads regular brand audits and research to track awareness, engagement, and impact 5. Plans and runs brand marketing campaigns across multiple channels to support alumni outreach, fundraising, and thought leadership 6. Guides creative direction and messaging to ensure the brand is clear, consistent, and fresh 7. Works with internal teams and external partners to produce high-quality branded digital content, print, video, and on-campus visuals 8. Creates brand guidelines, marketing materials, and templates for use across campus 9. Manages university-level brand advertising efforts across digital, print, social media, and traditional platforms 10. Collaborates with digital and enrollment marketing teams to align with brand goals and improve campaign results 11. Works with departments such as Enrollment Services, Advancement, Athletics, and Academic Affairs, as well as the Communities of Practice, to strengthen and unify messaging 12. Offers brand training and support to faculty, staff, and internal teams 13. Hires, trains, and leads a team of marketing professionals 14. Manages the brand marketing budget and uses resources effectively 15. Oversees agency and vendor partnerships as needed Required Qualifications *Educational Requirements* Bachelor's degree in marketing, communications, or a related field, including previous supervisory and/or management experience *Other Required Qualifications* Current, valid, and unrestricted driver's license *Required Experience* Eight (8) years of progressive experience in brand marketing Preferred Qualifications *Additional Preferred Qualifications* Skilled in managing rebranding, brand refreshes, and positioning initiatives. Agency experience is a plus. Familiar with geofencing, CRM, and analytics. *Preferred Educational Qualifications* An advanced degree from an accredited institution of higher education *Preferred Experience* Experience working with higher education audiences, including prospects, students, alumni, donors, faculty, and staff. Knowledge, Skills, & Abilities *ABILITIES* Able to navigate a complex, decentralized university environment Able to handle multiple tasks or projects at one time, meeting assigned deadlines *KNOWLEDGE* Demonstrated success leading branding efforts and integrated marketing campaigns Demonstrated track record of increasing responsibility and accountability Demonstrated proficiency in conceptual selling by effectively presenting and selling ideas Expertise in storytelling, visual identity, and audience segmentation Proficiency with marketing tools and platforms (e.g., Adobe Creative Suite, CRM systems, social media, and analytics platforms) Proficient with computer applications and programs associated with the position (i.e., Microsoft Office suite) *SKILLS* Strong leadership and project management skills with a collaborative mindset Strong analytical skills Excellent interpersonal, initiative, teamwork, problem-solving, independent judgment, organization, communication (verbal and written), time management, project management, and presentation skills Strong attention to detail and follow-up skills Strong customer service skills and phone and e-mail etiquette USG Core Values The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at [https://www.usg.edu/policymanual/section8/C224/p8.2.18_personnel_conduct](https://www.usg.edu/policymanual/section8/C224/p8.2.18_personnel_conduct). Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at [https://www.usg.edu/policymanual/section6/C2653](https://www.usg.edu/policymanual/section6/C2653). Equal Employment Opportunity Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, work and study. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the KSU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the KSU community. For additional information on this policy, or to file a complaint under the provisions of this policy, students, employees, applicants for employment or admission or other third parties should contact the Office of Institutional Equity at English Building, Suite 225, [eeo@kennesaw.edu.](mailto:eeo@kennesaw.edu) Other Information This is a supervisory position. This position does not have any financial responsibilities. This position will be required to drive. This role is considered a position of trust. This position does not require a purchasing card (P-Card). This position may travel 1% - 24% of the time Background Check * Standard * Education * DMV Per the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Final candidates may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. Applicants for positions of trust with screening results which confirm a disqualifying criminal history will be immediately disqualified from employment eligibility. All applicants are required to include professional references as part of their application process. Some positions may require additional job-based screenings such as motor vehicle report, credit check, pre-employment drug screening and/or verification of academic credentials. [https://www.usg.edu/hr/assets/hr/hrap_manual/HRAP_Background_Investigation_Employment.pdf](https://www.usg.edu/hr/assets/hr/hrap_manual/HRAP_Background_Investigation_Employment.pdf)